“Brand storytelling is what your brand stands for, and why and how your products and services will fulfill the needs of your customers and change their lives.”

-Mallory Majcher

Today I am thrilled to welcome my dear friend and marketing strategist, Mallory Majcher. Mallory has nearly a decade of experience in marketing strategy and leadership. Throughout her career as a communications director, Mallory partnered with the most creative minds in marketing, serving clients in Austin, Boston, Denver, San Francisco and Chicago. In 2017, Mallory brought her competitive fire to Kansas City and opened her own agency. At MALLORY may-CHUR Creative, they showcase the heart and soul behind small businesses through compelling visual storytelling. They specialize in utilizing multi-faced, integrated marketing strategies, including graphic design, brand development, social media marketing, copywriting, public relations and media relations services to help your brand come to life.

Mallory understands that marketing is no longer business to business but human to human. In this episode, she helps even the least marketing-savvy entrepreneur understand some key principles to having a powerful brand story. We discuss the significance of a brand story being more than your personal story but still relevant to the snippets of your personal life when they relate to the needs and wants of your audience. She explains that when you tell a really epic brand story, pricing becomes less relevant the wants of your ideal client will be the biggest priority. Also, listen to find out why this guru doesn’t even believe in “niching down” in the traditional sense! 

Mindfulness Takeaways

  • A brand story is bigger than just your story!
  • A brand story is constantly evolving, so make sure your story is staying relevant to any changes in the conversation. 
  • Niching down is not always about eliminating or excluding! It can be more about simplifying and activating! 

Tips for Developing a Killer Brand Story: 

  1. Listen to your audience!
  2. Dive into your competitors: Look at their audience, how are they interacting with their audience, and discovering what is important to their audience and what’s not!
  3. Use Amazon book reviews: Look at the reviews of books in your industry, specifically at the 3-4 star ratings. The language in these reviews will equip you with all kinds of insider information! 

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Referenced in the Show

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